Stargate Sports
Brand Strategy | Brand Identity Design | Advertising
Stargate Sports is a local sports, coaching and mentoring company that works with children and young adults from difficult backgrounds in and outside of schools.
Stargate Sports' visual brand identity had to represent their brand values which are growth, kindness and unity, while appealing to their multiple target audiences; academic institutions, parents/guardians, young adults and children.
Focussing on logo design, Stargate's logo had to be legible in various scales and formats such as when embroidered onto clothing, when large in a gym, when printed small on letterheads, stationary, business cards or flyers, and when displayed small on social media.
We opted for a combination mark which is currently used however, the symbol and the type can be separated and used alone as the brand icon gains recognition.